Pampers. One of the UK's most loved baby care brands of the last 100 years. Known to most for their nappies, they wanted to be known for being experts in baby health and care.
We used Pampers' visual identity to produce assets to do three things: promote pampers products, prove the knowledge and experience that Pampers has at it's disposal and provide parents with useable items that may help them with their day-to-day parenting.