Self-Initiated

Putting the power in the hands of the people.

London is a forward thinking city trying to reduce its carbon footprint, and has publicly challenged itself to become an energy efficient self sustaining city, with the target of cutting its reliance on fossil fuels by 2050. However it seemed like they needed a little help to reach their target.

Generation Adidas aims to move London toward a cleaner more self sufficient future. Our Bands harness the energy of active young Londoners and puts their power to use all around the city.