Client project

Navigating a rebrand for a sector leader.

For over 50 years, Lloyd’s Maritime Academy has been the respected maritime training company, with prestigious institutional partnerships and a name synonymous with centuries of British maritime history.

They needed to retire their crest that sat alongside the logo, differentiate in an increasingly competitive market, and adapt to the demands of a younger, more diverse workforce who want convenient ways to learn and the ability to plot their own rapid progress.