Client project

Innovation Lab

Innovation Lab is able to provide the relevant training, case studies and projects to aid in the creation of future facing ideas. Create a logo with accompanying branding showing this fact. You must take inspiration from the current Brand Operations Lab branding and evolve this into the 'Innovation Lab'.

Innovation Lab gives us the chance to reach for the stars. It connects a network of people, a never ending stream of consciousness with each link being as important as the one before. I have created a logo and branding alongside a bespoke typeface. The typeface was created by connecting dots (ideas) to eachother and using the resulting lines as a frame.